Brand Design Genesis

Our sentiment is "Let's Feminize the Female." Aren't you fed up with couturiers dressing you with pants and jackets endlessly! We aren't flaunting breasts and buttocks either. We are showcasing your most beautiful and forgotten parts: your collarbone, your shoulders, your abdomen, your neck, the small of your back, your thighs…. The parts that truly define you as a woman. With “Of The Saints” collection of yoga apparel, the eternal dilemma of beauty vs practicality is resolved. Disguised in pure glamour, each outfit is surprisingly functional. The one-piece body suits are light in weight, enabling the skin to breathe, while the stenciled cut-outs are designed to reveal the musculature involved in yoga positions, aiding the instructor to determine the accuracy of the moves. We are replacing burdensome yoga wear. Edgy yet timeless, the over-all simplicity and allure is revolutionizing the industry. 

Of The Saints Corporation which started as a family owned company in California in 2012 was founded by a husband and wife team. The brand design genesis was engineered by the company's founder Angelie Fulton, a Bikram yoga instructor for hot yoga, influenced by her husband and co-founder Bobcat Fulton. His perspective of a true rocky mountain back country athlete was to craft a truly breathable, perfectly fit fabric that offers maximum comfort. The pursuit is to promote and inspire an active well balanced lifestyle and to create a distinctively fiercely female line of yoga apparel igniting strength and beauty within. Of The Saints original yoga romper pieces were conceived when our company’s founder met her first muses; Barbie, Emma, and Ilze. Each apparel is intended to capture the muses style and story. We want to honor these females in all their glory and their essence is at the heart of the company’s philosophy and direction. We are not in the business to simply sell yoga clothing. We have a product that embodies the beauty, complexity, individuality, and grace of compelling women.

Read more about Bobcat Fulton and Angelie Fulton